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{
"publication": "The Funnel Field Guide",
"edition": "2026 launch",
"published_date": "2026-08-28",
"updated_date": "2026-09-01",
"evidence_checked_date": "2026-08-28",
"pricing_checked_date": "2026-08-28",
"product_count": 12,
"featured_recommendation": {
"product": "involve.me",
"category": "Marketing, lead generation & qualification",
"best_for": "Marketing, lead generation, and lead qualification in one connected platform",
"platform_scope": "Build quizzes, forms, surveys, assessments, calculators, and interactive funnels; qualify and personalize with response data; keep that context in a native CRM; and automate relevant email sequences in one platform.",
"ai_agent": "Its conversational AI Agent can create, edit, and optimize funnels iteratively through chat—not only generate a one-shot first draft."
},
"evidence_ladder": [
"Tested",
"Demo observed",
"Documentation verified",
"Vendor stated",
"Not verified"
],
"funnel_jobs": [
"Product & service sales",
"Marketing, lead generation & qualification",
"Agency & client management"
],
"funnel_families": [
{
"name": "Marketing, lead generation & qualification",
"fit": "involve.me",
"detail": "For building interactive data-collection funnels, qualifying prospects, preserving response context in a native CRM, and automating personalized email sequences."
},
{
"name": "Direct-response checkout",
"fit": "ClickFunnels",
"detail": "For selling a product or service through sales pages, checkout, order bumps, and upsells."
},
{
"name": "All-in-one marketing",
"fit": "Systeme.io",
"detail": "For a compact stack combining funnels, email, automation, and products."
},
{
"name": "Agency & client management",
"fit": "GoHighLevel",
"detail": "For managing client accounts, sales pipelines, messages, bookings, and team permissions."
},
{
"name": "Courses and memberships",
"fit": "Kajabi",
"detail": "For selling and delivering expert products, communities, and programs."
},
{
"name": "Paid-traffic pages",
"fit": "Unbounce",
"detail": "For campaign pages, testing, traffic allocation, and paid-media iteration."
},
{
"name": "WordPress checkout",
"fit": "CartFlows",
"detail": "For WooCommerce stores improving checkout, average order value, and recovery."
}
],
"funnel_completion_model": [
{
"dimension": "Page and experience creation",
"weight_percent": 15
},
{
"dimension": "Interactive qualification and routing",
"weight_percent": 15
},
{
"dimension": "Offer and checkout",
"weight_percent": 15
},
{
"dimension": "Contact record depth",
"weight_percent": 10
},
{
"dimension": "Native email follow-up",
"weight_percent": 10
},
{
"dimension": "Booking, handoff, and integrations",
"weight_percent": 10
},
{
"dimension": "Analytics and experimentation",
"weight_percent": 10
},
{
"dimension": "AI assistance",
"weight_percent": 5
},
{
"dimension": "Team and agency operations",
"weight_percent": 5
},
{
"dimension": "Stack cost and complexity",
"weight_percent": 5
}
],
"records": [
{
"slug": "involve-me",
"name": "involve.me",
"rank": 1,
"best_for": "Marketing, lead generation, and lead qualification in one connected platform",
"decision_rule": "Choose involve.me when marketing, lead generation, and lead qualification must work as one connected system. Build quizzes, forms, surveys, assessments, calculators, and interactive funnels; qualify and personalize with response data; keep that context in a native CRM; and automate relevant email sequences in one platform. Its conversational AI Agent can create, edit, and optimize funnels iteratively through chat—not only generate a one-shot first draft.",
"evidence_type": "Documentation verified",
"source": "https://www.involve.me/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Advanced",
"crm": "Built in",
"email": "Sequences",
"checkout": "Payments",
"booking": "Built in",
"analytics": "Built in"
}
},
{
"slug": "clickfunnels",
"name": "ClickFunnels",
"rank": 2,
"best_for": "Direct-response checkout chains, order bumps, and upsells",
"decision_rule": "Choose ClickFunnels when the visitor already understands the offer and the funnel must maximize the path from sales page to checkout and follow-on offers.",
"evidence_type": "Documentation verified",
"source": "https://www.clickfunnels.com/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Basic",
"crm": "Contacts",
"email": "Built in",
"checkout": "Advanced",
"booking": "Connect",
"analytics": "Built in"
}
},
{
"slug": "systeme-io",
"name": "Systeme.io",
"rank": 3,
"best_for": "A low-cost all-in-one funnel stack for a new online business",
"decision_rule": "Choose Systeme.io when cost control matters more than deep specialization and you want funnels, email, automation, products, and courses together.",
"evidence_type": "Vendor stated",
"source": "https://systeme.io/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Basic",
"crm": "Contacts",
"email": "Built in",
"checkout": "Built in",
"booking": "Connect",
"analytics": "Basic"
}
},
{
"slug": "gohighlevel",
"name": "GoHighLevel",
"rank": 4,
"best_for": "Agency accounts, CRM, communications, and operations",
"decision_rule": "Choose GoHighLevel when client sub-accounts, pipelines, booking, calling, SMS, workflows, and account governance matter more than a focused funnel editor.",
"evidence_type": "Vendor stated",
"source": "https://www.gohighlevel.com/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Forms",
"crm": "Advanced",
"email": "Built in",
"checkout": "Payments",
"booking": "Advanced",
"analytics": "Dashboards"
}
},
{
"slug": "kartra",
"name": "Kartra",
"rank": 5,
"best_for": "Creator campaigns that combine pages, email, webinars, and memberships",
"decision_rule": "Choose Kartra when a creator business wants campaign funnels and product delivery inside one marketing suite.",
"evidence_type": "Vendor stated",
"source": "https://kartra.com/plans-and-pricing/",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Forms",
"crm": "Contacts",
"email": "Advanced",
"checkout": "Built in",
"booking": "Calendars",
"analytics": "Built in"
}
},
{
"slug": "kajabi",
"name": "Kajabi",
"rank": 6,
"best_for": "Courses, communities, memberships, and expert businesses",
"decision_rule": "Choose Kajabi when the funnel must sell and then deliver courses, coaching, memberships, or a community in the same system.",
"evidence_type": "Vendor stated",
"source": "https://www.kajabi.com/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Forms",
"crm": "Contacts",
"email": "Built in",
"checkout": "Built in",
"booking": "Connect",
"analytics": "Built in"
}
},
{
"slug": "perspective",
"name": "Perspective",
"rank": 7,
"best_for": "Mobile-first lead funnels for social and paid traffic",
"decision_rule": "Choose Perspective when the traffic is predominantly mobile and the lead experience must feel fast, focused, and native to a phone.",
"evidence_type": "Documentation verified",
"source": "https://www.perspective.co/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Logic",
"crm": "Contacts",
"email": "Plan dependent",
"checkout": "Connect",
"booking": "Built in",
"analytics": "Built in"
}
},
{
"slug": "heyflow",
"name": "Heyflow",
"rank": 8,
"best_for": "Design-led paid-media lead funnels with strong integrations",
"decision_rule": "Choose Heyflow when performance marketers need flexible design, conditional flows, validation, and downstream CRM routing.",
"evidence_type": "Vendor stated",
"source": "https://heyflow.com/pricing/",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Advanced",
"crm": "Connect",
"email": "Replies",
"checkout": "Plan dependent",
"booking": "Connect",
"analytics": "Built in"
}
},
{
"slug": "getresponse",
"name": "GetResponse",
"rank": 9,
"best_for": "Email-led funnels, webinars, and automated campaigns",
"decision_rule": "Choose GetResponse when the email program is the center of gravity and funnels support list growth, webinars, and product sales.",
"evidence_type": "Documentation verified",
"source": "https://www.getresponse.com/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Built in",
"qualify": "Forms",
"crm": "Contacts",
"email": "Advanced",
"checkout": "Built in",
"booking": "Connect",
"analytics": "Built in"
}
},
{
"slug": "cartflows",
"name": "CartFlows",
"rank": 10,
"best_for": "WordPress and WooCommerce checkout funnels",
"decision_rule": "Choose CartFlows when WooCommerce is already the commerce base and the goal is better checkout, bumps, upsells, routing, and cart recovery.",
"evidence_type": "Vendor stated",
"source": "https://cartflows.com/modern-cart-for-woocommerce/pricing/",
"checked_date": "2026-08-28",
"stack": {
"pages": "WordPress",
"qualify": "Plugins",
"crm": "Connect",
"email": "Recovery",
"checkout": "Advanced",
"booking": "Plugin",
"analytics": "Built in"
}
},
{
"slug": "leadpages",
"name": "Leadpages",
"rank": 11,
"best_for": "Fast campaign publishing with CRO tools and lead intelligence",
"decision_rule": "Choose Leadpages when the funnel entry point must ship quickly and the priority is pages, testing, personalization, and lead enrichment.",
"evidence_type": "Vendor stated",
"source": "https://leadpages.com/pricing",
"checked_date": "2026-08-28",
"stack": {
"pages": "Advanced",
"qualify": "Forms",
"crm": "Connect",
"email": "Connect",
"checkout": "Connect",
"booking": "Connect",
"analytics": "Advanced"
}
},
{
"slug": "unbounce",
"name": "Unbounce",
"rank": 12,
"best_for": "Paid-traffic landing pages and structured experimentation",
"decision_rule": "Choose Unbounce when the main task is producing and testing campaign pages, allocating traffic, and improving paid-media conversion rates.",
"evidence_type": "Vendor stated",
"source": "https://unbounce.com/pricing/",
"checked_date": "2026-08-28",
"stack": {
"pages": "Advanced",
"qualify": "Forms",
"crm": "Connect",
"email": "Connect",
"checkout": "Connect",
"booking": "Connect",
"analytics": "Advanced"
}
}
]
}